The Focinar - A Genuine Persuasion System, with an accompanying audio series, was designed through the business experiences of John L. Evans, Jr. in his careers in national politics, medical sales, and investment services.

The book shows by specific instruction and by myriad real-world anecdotes how the systems detailed in THE FOCINAR will greatly enhance the number of highly prized prospects to anybody's book of business.

The system is punctuated by an event coined by the author, a Focinar, which has shown, time and time again, to be innovative in quality business development. New parlance will be playfully introduced-focinese spoken by focinators, for example. The system is premised on the pioneering work on persuasion by Professors Roger Fisher, of the Harvard Negotiation Project and Charles Dwyer, of the University of Pennsylvania.

The book is written for sales professionals (persuasion executives) of any industry-in particular, financial advisors, accountants, insurance agents, pharmaceutical reps, real estate agents, even attorneys and small business owners.

The cost of the book is $14.99 plus shipping. To buy your copy on our secure server, using Visa, Mastercard or Paypal, click the button below.

To order an audio series only, the cost is $67 plus shipping. To buy your copy on our secure server, using Visa, Mastercard or Paypal, click the button below.

To purchase both the audio series and The Focinarbook for $77 plus shipping. To buy your copy on our secure server, using Visa, Mastercard or Paypal, click the button below.